You can convince a client to use your interior designer services in 4 simple steps.

Maciej Słowiński
2 min readJul 18, 2022

A simple 4️⃣-step framework to increase your chances of convincing clients to use your interior designer services.

1️⃣ Present the benefits of working with you.

In many different industries, we know there is a profession, but we do not know exactly what is behind its name.

That is why it is so important to constantly inform customers about what exactly you do.

Remember that a customer who wants to use your services will choose another company that more accurately describes the benefits of its workflow.

2️⃣ Show how you stand out from the competition.

When describing what you do, be sure to find the element that sets you apart from other similar companies.

Being specific, even though it may seem limiting, greatly increases your potential.

It also gives you the opportunity to build a business around what you really love to do.

3️⃣ Show how you help the customer solve his problem.

You may think that you design interiors. After all, that’s what an interior designer does. Isn’t it?

In fact, even a poet creates a solution to a problem — to put into words a feeling that seems indescribable.

That is what the customer ultimately expects from you. That you solve his problems.

Show him how you do that, and he will choose you.

4️⃣ Show your process from the inside, so the customer can see what it is made of.

We are afraid of the unknown.

What is known is easier for us to accept.

Show the customer how the interior design is made.

Explain what your role is and what the customer’s role is.

If the customer knows the exact way, it will be easier for him to follow it.

He will eventually use your services.

TL;DR:

1️⃣ Present the benefits of working with you.

2️⃣ Show how you stand out from the competition.

3️⃣ Show how you help the customer solve his problem.

4️⃣ Show your process from the inside, so the customer can see what it is made of.

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Maciej Słowiński

15+ yr Interior Designer • SketchUp passionate • I am working to significantly reduce the lead time of an interior design • Insights about the process