Most interior designers fail to define their niche, missing the opportunity to increase their income — 5 questions that will help you focus your activities.
Most interior designers fail to define their own niche, missing the opportunity to increase their income.
Interior design is too broad a field.
Here are 5 questions that will help you focus your activities and earn more.
1. what interior design style do you want to design?
simple ← — — — → complex
Do not think what is easier to design.
Minimalism does not require less work than the boho style.
Do not think what style is in fashion right now. It changes all the time.
Follow what you like.
2. what kind of interior do you want to create?
private ← — — — → public
Houses or retail stores?
Offices, stores or cafes, children’s rooms, bathrooms, kitchens, law offices, clothing stores, pastry stores, flower stores…
The possibilities are endless.
3. how big should be the space you want to design?
small ← — — — → large
There is nothing wrong if you only want to design individual rooms. You can specialize in designing children’s rooms for instance?
With specialization, you can reach the master level even faster.
4. for which market do you want to design interiors?
new ← — — — → renovations
It may seem that there are no differences, but they are two different types of workflows. Each of them has its own peculiarities of cooperation.
Each of them requires different skills from you.
5. who do you want to design for?
anonymous ← — — — → specific
Who is your perfect client? Is it a young couple with children? Or maybe a single person who needs a comfortable studio? Where does she work? What does he do in his spare time?
Yes, you can choose that.
Make your work easier.
The more specific you are about what and for who you want to design, the more targeted your marketing efforts will be and the easier it will be to reach your customers.
You can always expand or change a niche.
Determine what kind of interior you want to design
1. simple ← — — -> complex
2. private ← — — -> public
3. small ← — — -> large
4. new ← — — -> renovate
5. anonymous ← — — -> special